DYPDC

B.Des. Product Design

Program

Duration: 4 years
Eligibility: XII'th in any discipline - Science / Arts / Commerce or 3 years full-time Diploma

The program will expose the students to theory and practice of state-of-the-art product design and development through an array of specifically introduced topics coupled with hands-on skills, appropriate methods / toolkits and their application for a stated purpose.

Products play an integral role in our lives. Someone, somewhere conceives a utility, identifies a problem and provides a product solution to meet the purpose. In an organization, it is a structured activity to develop new products for an existing market or to create entirely new markets by introducing a distinctive product. Any new product development starts with knowing whether there is a gap in the market or there is a market for that gap. It considers whether it is possible to make the product technologically and over and above everything, seeks to know whether it is desirable to the people who are going to use it.

The program is grounded in diverse fields of knowledge, which acts together in conceiving and developing a new product. It follows an inter-disciplinary approach to address the broad range of issues facing an Industrial Designer such as marketing, corporate strategy, user research, aesthetics, manufacturing, user interaction, materials, etc. The program is designed in such a manner that it integrates these multiple disciplines and amalgamates with the core industrial design practice so as to enable the students to develop new ideas, concepts, products and solutions.

In today’s complex world, a mere product, which looks nice and functions well, is not enough. A product in order to be successful today needs to be much more than just an artifact. It should be part of a larger system and should have an emotional connect with its user. With changing times, the definition of a new product has expanded. It could be mass-manufactured product, or manufactured on demand; or it could combine a service, or it could be a limited edition product. The bottom line is that a product manifests in many forms and this program prepares you to tackle these varied requirements.

The program is centered around the three aspects of design i.e. design thinking, design making and design doing. Design thinking helps to find a problem, reframe a problem, understand people and realize their unmet needs. Design making focuses around design skills such as ideation, drawing, and sketching. Design doing is the final frontier where one understands the technical possibility, business feasibility associated with the concept and end up with digital and physical prototypes.

The program invites students who are passionate about developing innovative, cost effective products of high aesthetic value. The program prepares students to be exceptional and confident practioners for the changing needs of the industry.

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