B.Des. Product Design


As an Industrial Designer you will bring new products and services to life. You will be the one who would drive innovation in the organization you choose to work with and would make strategic decisions for the company. You will be someone who is attuned to the latest trends, and forecasts on consumer behavior and hence would be responsible for product positioning and decisions to introduce new products. You would be an entrepreneur or an ‘intrapreneur’ driving the growth for your own company or the company with which you work.

The programs effectively develops expertise in diverse areas associated with new product development which results in the student developing multiple competencies to deal with current or future careers in technical fields.

Every company today needs to innovate, to introduce new products to remain current and competitive. Innovation and new product development is key to their survival and growth. As such all of them need specialized expertise in the areas of new product development. You can find a place in any company or organization that is in the business of developing, marketing or manufacturing products. The company could be a business-to-business(B2B) enterprise or business to consumer (B2C) enterprise. You would be able to find employment in any company ranging from an engineering company to companies engaged in fast moving consumer goods and white goods company or even a manufacturing organization.

One of the new areas which offers a lucrative career opportunity is Engineering Services Outsourcing. Over the past few years, India has emerged as a major hub for Engineering Outsourcing Services. An increasing number of companies worldwide are looking at Engineering Service Outsourcing (ESO) options to cope up with the changing market demands comprising faster time-to-market for products, lower design engineering costs, higher product quality. According to ‘Globalisation of Engineering Services’, a report by Nasscom (National Association of Software and Services Companies) and the US-based firm Booz Allen Hamilton, the aggregate revenue of engineering services outsourced worldwide is likely to skyrocket from $15 billion (Rs.78,000 crore) to an estimated $200 billion (Rs.1040,000 crore) by 2020. This boom is expected to benefit Indian engineering firms in a big way. India is home to engineering development centers of many global corporations. You take a name of a global major and they have an engineering development centre based in India. Similarly many software powerhouses have branched into this area thus making the sector welcoming with attractive salaries.

After the completion of the course you will not only have a job, but a career. A career where you could grow from being an Industrial Designer to a project manager, to a division head and even become the CEO of a company.

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